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Deal Sheet: 2026 F-150 Lariat

Performance Ford of East Hanover, LLC · East Hanover, NJ · VIN: 1FTFW5LD6TFB30631

This Is Already a Great Deal

Opening Offer
$71,183
Asking Price
$73,385
Max Price
$73,385
  • Recent buyers paid ~$3,659 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $841 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,097
Est. Invoice$72,433
Holdback (est.)$2,337
MSRP (Sticker)$77,885
Asking Price$73,385
Markup-$4,500
Est. Dealer Margin on This Car$3,289
Percentile55% of inventory is priced lower
Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days

Dealer Profile

Inventory101 vehicles
Avg Markup (All Models)-$2,374
Avg Markup (F-150)-$4,250
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,568

Price History

Jul 9, 2026$76,385$73,385(-$3,000)