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Deal Sheet: 2026 F-150 Lariat
Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW5LD6TFB21217
This Is Already a Great Deal
Opening Offer
$74,428
Asking Price
$76,730
Max Price
$76,730
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$73,107
Est. Invoice$75,544
Holdback (est.)$2,437
MSRP (Sticker)$81,230
Asking Price$76,730
Markup-$4,500
Est. Dealer Margin on This Car$3,623
Percentile55% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory105 vehicles
Avg Markup (All Models)-$2,674
Avg Markup (F-150)-$3,278
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,221
Price History
Jul 9, 2026$79,730 → $76,730(-$3,000)
Cheaper F-150 Lariat Inventory
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-$8,500$66,44553d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64053d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09553d
Platte Valley Auto MartLexington, NE
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Tyler Ford, LTDTyler, TX
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Tyler Ford, LTDTyler, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
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Chuck Brown FordSchulenburg, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$64,2200d