Negotiation Guide
Opening Offer
$66,207
Fair Price
$67,707
Walk Away Above
$69,898
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,881
Est. Invoice$67,044
Holdback (est.)$2,163
MSRP (Sticker)$72,090
Asking Price$68,090
Markup-$4,000
Est. Dealer Margin on This Car$3,209
Percentile38% of inventory is priced lower
Days on Lot59 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory31 vehicles
Avg Markup (All Models)-$2,452
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,438
Price History
Jul 9, 2026$70,590 → $67,590(-$3,000)
Aug 6, 2026$67,590 → $68,090(+$500)
Cheaper F-150 Lariat Inventory
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-$5,000$67,9255d
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-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
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Sam Scism Motors, Inc.Farmington, MO
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Ford GrovesCape Girardeau, MO
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Woodrum FordMacomb, IL
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Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
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Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d