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Deal Sheet: 2026 F-150 Lariat
Five Star Ford of Dallas · Dallas, TX · VIN: 1FTFW5LD3TFB27122
Negotiation Guide
Opening Offer
$71,717
Fair Price
$73,217
Walk Away Above
$75,666
- • Recent buyers paid ~$4,383 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,304
Est. Invoice$72,647
Holdback (est.)$2,343
MSRP (Sticker)$78,115
Asking Price$74,115
Markup-$4,000
Est. Dealer Margin on This Car$3,812
Percentile38% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory322 vehicles
Avg Markup (All Models)-$2,135
Avg Markup (F-150)-$3,425
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,789
Price History
Jul 9, 2026$76,615 → $73,615(-$3,000)
Aug 6, 2026$73,615 → $74,115(+$500)
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