Deal Sheet: 2026 F-150 Lariat

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW5LD3TFB25063

Negotiation Guide

Opening Offer

$71,662

Fair Price

$73,162

Walk Away Above

$75,353

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,791

Est. Invoice$72,117

Holdback (est.)$2,326

MSRP (Sticker)$77,545

Asking Price$73,545

Markup-$4,000

Est. Dealer Margin on This Car$3,755

Percentile38% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory327 vehicles

Avg Markup (All Models)-$2,017

Avg Markup (F-150)-$3,716

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,811

Price History

Jul 9, 2026$76,045 → $73,045(-$3,000)

Aug 6, 2026$73,045 → $73,545(+$500)

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