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Deal Sheet: 2026 F-150 Lariat
Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FTFW5LD2TFB78272
This Is Already a Great Deal
Opening Offer
$67,114
Asking Price
$69,190
Max Price
$69,190
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,321
Est. Invoice$68,532
Holdback (est.)$2,211
MSRP (Sticker)$73,690
Asking Price$69,190
Markup-$4,500
Est. Dealer Margin on This Car$2,869
Percentile2% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory204 vehicles
Avg Markup (All Models)-$2,186
Avg Markup (F-150)-$3,598
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,771
Price History
Aug 6, 2026$69,190 → $69,690(+$500)
Aug 15, 2026$69,690 → $69,190(-$500)
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