Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5LD2TFB23773

Negotiation Guide

Opening Offer

$69,246

Fair Price

$70,746

Walk Away Above

$73,233

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,148

Est. Invoice$70,420

Holdback (est.)$2,272

MSRP (Sticker)$75,720

Asking Price$71,720

Markup-$4,000

Est. Dealer Margin on This Car$3,572

Percentile38% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,396

Price History

Jul 9, 2026$74,220 → $71,220(-$3,000)

Jul 11, 2026$71,220 → $72,220(+$1,000)

Jul 16, 2026$72,220 → $71,220(-$1,000)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d