← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Johnson Ford of New Richmond · New Richmond, WI · VIN: 1FTFW5LD1TFB39821
This Is Already a Great Deal
Opening Offer
$72,828
Asking Price
$75,080
Max Price
$75,080
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,172
Est. Invoice$73,544
Holdback (est.)$2,372
MSRP (Sticker)$79,080
Asking Price$75,080
Markup-$4,000
Est. Dealer Margin on This Car$3,908
Percentile100% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$2,518
Avg Markup (F-150)-$3,714
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,863
Price History
Jul 9, 2026$78,080 → $75,080(-$3,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44553d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64053d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09553d
Platte Valley Auto MartLexington, NE
-$8,000$61,0900d
Tyler Ford, LTDTyler, TX
-$8,000$67,9700d
Tyler Ford, LTDTyler, TX
-$8,000$64,8600d
Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$62,0450d
Silsbee Ford, Inc.Silsbee, TX
-$8,000$68,9350d
Chuck Brown FordSchulenburg, TX
-$8,000$62,3000d
Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$64,2200d