Deal Sheet: 2026 F-150 Lariat

Monaco and Sons Motor Sales, Inc. · Glastonbury, CT · VIN: 1FTFW5LD0TFC00141

Negotiation Guide

Opening Offer

$77,007

Fair Price

$78,507

Walk Away Above

$80,698

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$74,601

Est. Invoice$77,088

Holdback (est.)$2,487

MSRP (Sticker)$82,890

Asking Price$78,890

Markup-$4,000

Est. Dealer Margin on This Car$4,289

Percentile38% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,761

Avg Markup (F-150)-$2,906

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,531

Price History

Aug 15, 2026$79,390 → $78,890(-$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

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Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d