Deal Sheet: 2026 F-150 Lariat

Performance Ford of Somerville LLC · Somerville, NJ · VIN: 1FTFW5LD0TFB42211

Negotiation Guide

Opening Offer

$72,322

Fair Price

$73,822

Walk Away Above

$76,013

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,385

Est. Invoice$72,731

Holdback (est.)$2,346

MSRP (Sticker)$78,205

Asking Price$74,205

Markup-$4,000

Est. Dealer Margin on This Car$3,821

Percentile38% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$1,479

Avg Markup (F-150)-$3,583

% Below MSRP83%

Avg Days to Sell34 days

Avg Sold Markup-$733

Price History

Jul 9, 2026$76,705 → $73,705(-$3,000)

Aug 6, 2026$73,705 → $74,205(+$500)

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