Deal Sheet: 2026 F-150 Lariat

Five Star Ford · North Richland Hills, TX · VIN: 1FTFW5LD0TFB35386

Negotiation Guide

Opening Offer

$70,170

Fair Price

$71,670

Walk Away Above

$74,095

• Recent buyers paid ~$4,383 below MSRP
• Sitting 66 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,868

Est. Invoice$71,164

Holdback (est.)$2,296

MSRP (Sticker)$76,520

Asking Price$72,520

Markup-$4,000

Est. Dealer Margin on This Car$3,652

Percentile38% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory619 vehicles

Avg Markup (All Models)-$1,943

Avg Markup (F-150)-$3,788

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,799

Price History

Jul 9, 2026$75,020 → $72,020(-$3,000)

Aug 6, 2026$72,020 → $72,520(+$500)

Cheaper F-150 Lariat Inventory

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Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d