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Deal Sheet: 2026 F-150 Lariat
DePaula Ford LLC · Albany, NY · VIN: 1FTFW5LD0TFB24033
This Is Already a Great Deal
Opening Offer
$66,270
Asking Price
$68,320
Max Price
$68,320
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,538
Est. Invoice$67,723
Holdback (est.)$2,185
MSRP (Sticker)$72,820
Asking Price$68,320
Markup-$4,500
Est. Dealer Margin on This Car$2,782
Percentile55% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory187 vehicles
Avg Markup (All Models)-$2,967
Avg Markup (F-150)-$4,260
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,628
Price History
Jul 9, 2026$71,320 → $68,320(-$3,000)
Cheaper F-150 Lariat Inventory
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-$8,500$66,44553d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64053d
Tri-City Ford, Inc.Eden, NC
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Platte Valley Auto MartLexington, NE
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