Negotiation Guide
Opening Offer
$66,400
Fair Price
$67,900
Walk Away Above
$70,385
- • Recent buyers paid ~$4,383 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,583
Est. Invoice$67,769
Holdback (est.)$2,186
MSRP (Sticker)$72,870
Asking Price$68,370
Markup-$4,500
Est. Dealer Margin on This Car$2,787
Percentile2% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory375 vehicles
Avg Markup (All Models)-$2,505
Avg Markup (F-150)-$3,629
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,390
Price History
Jul 9, 2026$71,870 → $67,870(-$4,000)
Aug 6, 2026$67,870 → $68,870(+$1,000)
Aug 19, 2026$68,870 → $68,370(-$500)
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9257d
Benton FordBenton, KY
-$4,500$78,5955d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5305d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1355d
Ford GrovesCape Girardeau, MO
-$4,500$72,0455d
Woodrum FordMacomb, IL
-$4,500$70,3405d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0555d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7205d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5305d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1305d