Deal Sheet: 2026 F-150 Lariat

Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FTFW5L8XTFB70603

This Is Already a Great Deal

Opening Offer

$69,345

Asking Price

$71,490

Max Price

$71,490

• Recent buyers paid ~$3,659 below MSRP
• Asking price is already $1,341 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,841

Est. Invoice$71,136

Holdback (est.)$2,295

MSRP (Sticker)$76,490

Asking Price$71,490

Markup-$5,000

Est. Dealer Margin on This Car$2,649

Percentile17% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold13079

Avg Markup-$3,659

Median Markup-$4,000

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,260

Avg Markup (F-150)-$3,700

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,326

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44553d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64053d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09553d

Platte Valley Auto MartLexington, NE

-$8,000$61,0900d

Tyler Ford, LTDTyler, TX

-$8,000$67,9700d

Tyler Ford, LTDTyler, TX

-$8,000$64,8600d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$62,0450d

Silsbee Ford, Inc.Silsbee, TX

-$8,000$68,9350d

Chuck Brown FordSchulenburg, TX

-$8,000$62,3000d

Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$64,2200d