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Deal Sheet: 2026 F-150 Lariat
Eric von Schledorn Ford · Random Lake, WI · VIN: 1FTFW5L8XTFB49153
This Is Already a Great Deal
Opening Offer
$75,442
Asking Price
$77,775
Max Price
$77,775
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$73,598
Est. Invoice$76,051
Holdback (est.)$2,453
MSRP (Sticker)$81,775
Asking Price$77,775
Markup-$4,000
Est. Dealer Margin on This Car$4,178
Percentile100% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$2,977
Avg Markup (F-150)-$4,500
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,516
Price History
Jul 9, 2026$80,775 → $77,775(-$3,000)
Cheaper F-150 Lariat Inventory
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