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Deal Sheet: 2026 F-150 Lariat

McGovern Ford · Saugus, MA · VIN: 1FTFW5L8XTFA40692

This Is Already a Great Deal

Opening Offer
$74,695
Asking Price
$77,005
Max Price
$77,005
  • Recent buyers paid ~$3,659 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $841 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$73,355
Est. Invoice$75,800
Holdback (est.)$2,445
MSRP (Sticker)$81,505
Asking Price$77,005
Markup-$4,500
Est. Dealer Margin on This Car$3,651
Percentile55% of inventory is priced lower
Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days

Dealer Profile

Inventory34 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (F-150)-$4,333
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,346

Price History

Jul 9, 2026$80,005$77,005(-$3,000)