This Is Already a Great Deal
Opening Offer
$67,454
Asking Price
$69,540
Max Price
$69,540
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,636
Est. Invoice$68,857
Holdback (est.)$2,221
MSRP (Sticker)$74,040
Asking Price$69,540
Markup-$4,500
Est. Dealer Margin on This Car$2,904
Percentile2% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)-$2,275
Avg Markup (F-150)-$3,828
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,799
Price History
Aug 6, 2026$69,540 → $70,040(+$500)
Aug 15, 2026$70,040 → $69,540(-$500)
Cheaper F-150 Lariat Inventory
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-$4,500$78,5953d
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Sam Scism Motors, Inc.Farmington, MO
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Ford GrovesCape Girardeau, MO
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Baxter Ford of PapillionPapillion, NE
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Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
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