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Deal Sheet: 2026 F-150 Lariat
Steve Schmitt Ford · Highland, IL · VIN: 1FTFW5L89TFB77560
This Is Already a Great Deal
Opening Offer
$72,168
Asking Price
$74,400
Max Price
$74,400
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,010
Est. Invoice$73,377
Holdback (est.)$2,367
MSRP (Sticker)$78,900
Asking Price$74,400
Markup-$4,500
Est. Dealer Margin on This Car$3,390
Percentile2% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,760
Avg Markup (F-150)-$4,357
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,234
Price History
Aug 6, 2026$74,400 → $74,900(+$500)
Aug 15, 2026$74,900 → $74,400(-$500)
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