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Deal Sheet: 2026 F-150 Lariat
Steve Schmitt Ford · Highland, IL · VIN: 1FTFW5L89TFB57230
This Is Already a Great Deal
Opening Offer
$66,319
Asking Price
$68,370
Max Price
$68,370
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,583
Est. Invoice$67,769
Holdback (est.)$2,186
MSRP (Sticker)$72,870
Asking Price$68,370
Markup-$4,500
Est. Dealer Margin on This Car$2,787
Percentile2% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,760
Avg Markup (F-150)-$4,357
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,234
Price History
Jul 9, 2026$71,370 → $68,370(-$3,000)
Aug 6, 2026$68,370 → $68,870(+$500)
Aug 15, 2026$68,870 → $68,370(-$500)
Cheaper F-150 Lariat Inventory
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-$5,000$67,9255d
Benton FordBenton, KY
-$4,500$78,5953d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5303d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1353d
Ford GrovesCape Girardeau, MO
-$4,500$72,0453d
Woodrum FordMacomb, IL
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Baxter Ford of PapillionPapillion, NE
-$4,500$72,0553d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7203d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d