Deal Sheet: 2026 F-150 Lariat

Steven Ford · Harrisonburg, VA · VIN: 1FTFW5L89TFB09713

Negotiation Guide

Opening Offer

$71,712

Fair Price

$73,212

Walk Away Above

$75,403

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$69,836

Est. Invoice$72,163

Holdback (est.)$2,328

MSRP (Sticker)$77,595

Asking Price$74,595

Markup-$3,000

Est. Dealer Margin on This Car$4,760

Percentile97% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,972

Avg Markup (F-150)-$2,750

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,068

Price History

Aug 6, 2026$73,595 → $74,595(+$1,000)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d