Deal Sheet: 2026 F-150 Lariat

Maplecrest Ford · Mendham, NJ · VIN: 1FTFW5L88TKE24851

Negotiation Guide

Opening Offer

$64,778

Fair Price

$66,278

Walk Away Above

$68,687

• Recent buyers paid ~$4,383 below MSRP
• Sitting 66 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,986

Est. Invoice$66,118

Holdback (est.)$2,133

MSRP (Sticker)$71,095

Asking Price$67,095

Markup-$4,000

Est. Dealer Margin on This Car$3,110

Percentile38% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,462

Avg Markup (F-150)-$3,462

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,500

Price History

Jul 9, 2026$69,595 → $66,595(-$3,000)

Aug 6, 2026$66,595 → $67,095(+$500)

Cheaper F-150 Lariat Inventory

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-$4,500$78,5953d

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d