Deal Sheet: 2026 F-150 Lariat

Ford of Columbia · Columbia, TN · VIN: 1FTFW5L88TKD88918

Negotiation Guide

Opening Offer

$63,697

Fair Price

$65,197

Walk Away Above

$67,671

• Recent buyers paid ~$4,383 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,131

Est. Invoice$65,235

Holdback (est.)$2,104

MSRP (Sticker)$70,145

Asking Price$66,145

Markup-$4,000

Est. Dealer Margin on This Car$3,015

Percentile38% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$2,425

Avg Markup (F-150)-$3,450

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,027

Price History

Jul 9, 2026$68,645 → $65,645(-$3,000)

Aug 6, 2026$65,645 → $66,145(+$500)

Cheaper F-150 Lariat Inventory

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Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d