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Deal Sheet: 2026 F-150 Lariat

Phil Long Ford · Colorado Springs, CO · VIN: 1FTFW5L88TFB55646

This Is Already a Great Deal

Opening Offer
$66,547
Asking Price
$68,385
Max Price
$68,385
  • Recent buyers paid ~$3,659 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,341 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,047
Est. Invoice$68,248
Holdback (est.)$2,202
MSRP (Sticker)$73,385
Asking Price$68,385
Markup-$5,000
Est. Dealer Margin on This Car$2,339
Percentile17% of inventory is priced lower
Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days

Dealer Profile

Inventory326 vehicles
Avg Markup (All Models)-$1,273
Avg Markup (F-150)-$4,000
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$1,059

Price History

Jul 9, 2026$72,385$68,385(-$4,000)