Deal Sheet: 2026 F-150 Lariat

Five Star Ford · North Richland Hills, TX · VIN: 1FTFW5L88TFA50234

Negotiation Guide

Opening Offer

$73,964

Fair Price

$75,464

Walk Away Above

$77,969

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,428

Est. Invoice$74,842

Holdback (est.)$2,414

MSRP (Sticker)$80,475

Asking Price$75,975

Markup-$4,500

Est. Dealer Margin on This Car$3,548

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory619 vehicles

Avg Markup (All Models)-$1,943

Avg Markup (F-150)-$3,788

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,799

Price History

Jul 11, 2026$78,975 → $75,975(-$3,000)

Aug 6, 2026$75,975 → $76,475(+$500)

Aug 15, 2026$76,475 → $75,975(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9256d

Benton FordBenton, KY

-$4,500$78,5954d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5304d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1354d

Ford GrovesCape Girardeau, MO

-$4,500$72,0454d

Woodrum FordMacomb, IL

-$4,500$70,3404d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0554d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7204d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5304d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d