Deal Sheet: 2026 F-150 Lariat

Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTFW5L87TKE48137

Negotiation Guide

Opening Offer

$68,047

Fair Price

$69,547

Walk Away Above

$71,738

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$66,537

Est. Invoice$68,755

Holdback (est.)$2,218

MSRP (Sticker)$73,930

Asking Price$69,930

Markup-$4,000

Est. Dealer Margin on This Car$3,393

Percentile38% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory128 vehicles

Avg Markup (All Models)-$2,297

Avg Markup (F-150)-$3,417

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,765

Price History

Aug 6, 2026$69,430 → $69,930(+$500)

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