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Deal Sheet: 2026 F-150 Lariat
Tidelands Ford · Pawleys Island, SC · VIN: 1FTFW5L87TKD20898
This Is Already a Great Deal
Opening Offer
$66,124
Asking Price
$67,915
Max Price
$67,915
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,624
Est. Invoice$67,811
Holdback (est.)$2,187
MSRP (Sticker)$72,915
Asking Price$67,915
Markup-$5,000
Est. Dealer Margin on This Car$2,292
Percentile17% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$2,585
Avg Markup (F-150)-$4,714
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$986
Price History
Jul 9, 2026$71,915 → $67,915(-$4,000)
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