Deal Sheet: 2026 F-150 Lariat

DePaula Ford LLC · Albany, NY · VIN: 1FTFW5L87TFC10555

Negotiation Guide

Opening Offer

$74,667

Fair Price

$76,167

Walk Away Above

$78,358

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$72,495

Est. Invoice$74,912

Holdback (est.)$2,417

MSRP (Sticker)$80,550

Asking Price$76,550

Markup-$4,000

Est. Dealer Margin on This Car$4,055

Percentile38% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,275

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$2,396

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9256d

Benton FordBenton, KY

-$4,500$78,5954d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5304d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1354d

Ford GrovesCape Girardeau, MO

-$4,500$72,0454d

Woodrum FordMacomb, IL

-$4,500$70,3404d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0554d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7204d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5304d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d