Deal Sheet: 2026 F-150 Lariat

Bob Smith Ford, Inc. · Hardin, MT · VIN: 1FTFW5L87TFC08207

This Is Already a Great Deal

Opening Offer

$71,455

Asking Price

$73,665

Max Price

$73,665

• Recent buyers paid ~$4,383 below MSRP
• Asking price is already $117 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,349

Est. Invoice$72,693

Holdback (est.)$2,345

MSRP (Sticker)$78,165

Asking Price$73,665

Markup-$4,500

Est. Dealer Margin on This Car$3,317

Percentile2% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)-$1,919

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,813

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d