Negotiation Guide
Opening Offer
$69,752
Fair Price
$71,252
Walk Away Above
$73,443
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,072
Est. Invoice$70,341
Holdback (est.)$2,269
MSRP (Sticker)$75,635
Asking Price$71,635
Markup-$4,000
Est. Dealer Margin on This Car$3,564
Percentile38% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory289 vehicles
Avg Markup (All Models)-$2,185
Avg Markup (F-150)-$3,494
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$2,182
Price History
Jul 9, 2026$74,135 → $71,135(-$3,000)
Aug 6, 2026$71,135 → $71,635(+$500)
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