Negotiation Guide
Opening Offer
$72,257
Fair Price
$73,757
Walk Away Above
$75,948
- • Recent buyers paid ~$4,383 below MSRP
Price Breakdown
Est. Dealer Cost$70,326
Est. Invoice$72,670
Holdback (est.)$2,344
MSRP (Sticker)$78,140
Asking Price$74,140
Markup-$4,000
Est. Dealer Margin on This Car$3,814
Percentile38% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory339 vehicles
Avg Markup (All Models)-$1,521
Avg Markup (F-150)-$3,483
% Below MSRP91%
Avg Days to Sell32 days
Avg Sold Markup-$1,406
Price History
Aug 6, 2026$73,640 → $74,140(+$500)
Cheaper F-150 Lariat Inventory
Bickford Motors, Inc.Snohomish, WA
-$5,000$67,9256d
Benton FordBenton, KY
-$4,500$78,5954d
Dave Sinclair Ford, Inc.St Louis, MO
-$4,500$69,5304d
Sam Scism Motors, Inc.Farmington, MO
-$4,500$72,1354d
Ford GrovesCape Girardeau, MO
-$4,500$72,0454d
Woodrum FordMacomb, IL
-$4,500$70,3404d
Baxter Ford of PapillionPapillion, NE
-$4,500$72,0554d
Woodhouse Ford, Inc.Blair, NE
-$4,500$66,7204d
Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5304d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1304d