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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford · Colorado Springs, CO · VIN: 1FTFW5L87TFB40376
This Is Already a Great Deal
Opening Offer
$71,237
Asking Price
$73,440
Max Price
$73,440
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,596
Est. Invoice$72,949
Holdback (est.)$2,353
MSRP (Sticker)$78,440
Asking Price$73,440
Markup-$5,000
Est. Dealer Margin on This Car$2,844
Percentile17% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)-$1,273
Avg Markup (F-150)-$4,000
% Below MSRP83%
Avg Days to Sell31 days
Avg Sold Markup-$1,059
Price History
Jul 9, 2026$77,440 → $73,440(-$4,000)
Cheaper F-150 Lariat Inventory
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