Deal Sheet: 2026 F-150 Lariat

AutoNation Ford Bradenton · Bradenton, FL · VIN: 1FTFW5L87TFB23965

Negotiation Guide

Opening Offer

$67,792

Fair Price

$69,292

Walk Away Above

$71,483

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,308

Est. Invoice$68,518

Holdback (est.)$2,210

MSRP (Sticker)$73,675

Asking Price$69,675

Markup-$4,000

Est. Dealer Margin on This Car$3,368

Percentile38% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory290 vehicles

Avg Markup (All Models)-$2,011

Avg Markup (F-150)-$3,140

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,778

Price History

Aug 19, 2026$70,675 → $69,675(-$1,000)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9257d

Benton FordBenton, KY

-$4,500$78,5955d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5305d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1355d

Ford GrovesCape Girardeau, MO

-$4,500$72,0455d

Woodrum FordMacomb, IL

-$4,500$70,3405d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0555d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7205d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5305d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1305d