This Is Already a Great Deal
Opening Offer
$69,151
Asking Price
$71,290
Max Price
$71,290
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $841 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,211
Est. Invoice$70,485
Holdback (est.)$2,274
MSRP (Sticker)$75,790
Asking Price$71,290
Markup-$4,500
Est. Dealer Margin on This Car$3,079
Percentile55% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$2,588
Avg Markup (F-150)-$4,400
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,162
Price History
Jul 9, 2026$74,290 → $71,290(-$3,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44553d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64053d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09553d
Platte Valley Auto MartLexington, NE
-$8,000$61,0900d
Tyler Ford, LTDTyler, TX
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Tyler Ford, LTDTyler, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
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Silsbee Ford, Inc.Silsbee, TX
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Chuck Brown FordSchulenburg, TX
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