Deal Sheet: 2026 F-150 Lariat

Fette Ford Warwick, LLC · Warwick, NY · VIN: 1FTFW5L86TKE21379

Negotiation Guide

Opening Offer

$64,744

Fair Price

$66,244

Walk Away Above

$68,669

• Recent buyers paid ~$4,383 below MSRP
• Sitting 68 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,986

Est. Invoice$66,118

Holdback (est.)$2,133

MSRP (Sticker)$71,095

Asking Price$67,095

Markup-$4,000

Est. Dealer Margin on This Car$3,110

Percentile38% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$2,303

Avg Markup (F-150)-$3,944

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,242

Price History

Jul 9, 2026$69,595 → $66,595(-$3,000)

Aug 6, 2026$66,595 → $67,095(+$500)

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