Deal Sheet: 2026 F-150 Lariat

Nielsen Ford of Morristown, Inc. · Morristown, NJ · VIN: 1FTFW5L86TFB95126

Negotiation Guide

Opening Offer

$70,402

Fair Price

$71,902

Walk Away Above

$74,093

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$68,657

Est. Invoice$70,945

Holdback (est.)$2,289

MSRP (Sticker)$76,285

Asking Price$72,285

Markup-$4,000

Est. Dealer Margin on This Car$3,629

Percentile38% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$2,247

Avg Markup (F-150)-$3,593

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,985

Cheaper F-150 Lariat Inventory

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Sam Scism Motors, Inc.Farmington, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d