Deal Sheet: 2026 F-150 Lariat

Musson-Patout Ford · Abbeville, LA · VIN: 1FTFW5L86TFB20121

Negotiation Guide

Opening Offer

$64,888

Fair Price

$66,388

Walk Away Above

$68,866

• Recent buyers paid ~$4,383 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,211

Est. Invoice$66,351

Holdback (est.)$2,140

MSRP (Sticker)$71,345

Asking Price$67,345

Markup-$4,000

Est. Dealer Margin on This Car$3,135

Percentile38% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,148

Avg Markup (F-150)-$3,867

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,150

Price History

Jul 9, 2026$69,845 → $66,845(-$3,000)

Aug 6, 2026$66,845 → $67,345(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9257d

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-$4,500$78,5954d

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Sam Scism Motors, Inc.Farmington, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0554d

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-$4,500$66,7204d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5304d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1304d