Deal Sheet: 2026 F-150 Lariat

Vaughn Ford Ottumwa · Ottumwa, IA · VIN: 1FTFW5L85TKE26329

Negotiation Guide

Opening Offer

$63,591

Fair Price

$65,091

Walk Away Above

$67,495

• Recent buyers paid ~$4,383 below MSRP
• Sitting 66 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,910

Est. Invoice$65,007

Holdback (est.)$2,097

MSRP (Sticker)$69,900

Asking Price$65,900

Markup-$4,000

Est. Dealer Margin on This Car$2,990

Percentile38% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,573

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$1,848

Price History

Jul 9, 2026$68,400 → $65,400(-$3,000)

Aug 6, 2026$65,400 → $65,900(+$500)

Cheaper F-150 Lariat Inventory

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Sam Scism Motors, Inc.Farmington, MO

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-$4,500$72,0553d

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Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d