Deal Sheet: 2026 F-150 Lariat

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 1FTFW5L85TFB78009

This Is Already a Great Deal

Opening Offer

$70,728

Asking Price

$72,915

Max Price

$72,915

• Recent buyers paid ~$3,659 below MSRP
• Asking price is already $841 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$69,674

Est. Invoice$71,996

Holdback (est.)$2,322

MSRP (Sticker)$77,415

Asking Price$72,915

Markup-$4,500

Est. Dealer Margin on This Car$3,242

Percentile55% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold13079

Avg Markup-$3,659

Median Markup-$4,000

Best Deal-$8,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell36 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$640

Avg Markup (F-150)-$4,333

% Below MSRP72%

Avg Days to Sell28 days

Avg Sold Markup-$446

Cheaper F-150 Lariat Inventory

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-$8,500$66,44553d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64053d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09553d

Platte Valley Auto MartLexington, NE

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Tyler Ford, LTDTyler, TX

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Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$62,0450d

Silsbee Ford, Inc.Silsbee, TX

-$8,000$68,9350d

Chuck Brown FordSchulenburg, TX

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Cecil Atkission Ford of Del RioDel Rio, TX

-$8,000$64,2200d