Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of Amarillo · Amarillo, TX · VIN: 1FTFW5L85TFB43132

Negotiation Guide

Opening Offer

$67,497

Fair Price

$68,997

Walk Away Above

$71,413

• Recent buyers paid ~$4,383 below MSRP
• Sitting 66 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,447

Est. Invoice$68,662

Holdback (est.)$2,215

MSRP (Sticker)$73,830

Asking Price$69,330

Markup-$4,500

Est. Dealer Margin on This Car$2,883

Percentile2% of inventory is priced lower

Days on Lot66 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$2,186

Avg Markup (F-150)-$3,598

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,771

Price History

Jul 9, 2026$72,330 → $69,330(-$3,000)

Aug 6, 2026$69,330 → $69,830(+$500)

Aug 15, 2026$69,830 → $69,330(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d