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Deal Sheet: 2026 F-150 Lariat
Ken Stoepel Ford · Kerrville, TX · VIN: 1FTFW5L85TFB03472
This Is Already a Great Deal
Opening Offer
$64,815
Asking Price
$66,820
Max Price
$66,820
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,188
Est. Invoice$66,328
Holdback (est.)$2,140
MSRP (Sticker)$71,320
Asking Price$66,820
Markup-$4,500
Est. Dealer Margin on This Car$2,632
Percentile2% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$2,076
Avg Markup (F-150)-$3,774
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,899
Price History
Aug 6, 2026$66,820 → $67,320(+$500)
Aug 15, 2026$67,320 → $66,820(-$500)
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