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Deal Sheet: 2026 F-150 Lariat
Heritage Ford of Vernal, Inc. · Vernal, UT · VIN: 1FTFW5L85TFA07910
This Is Already a Great Deal
Opening Offer
$68,896
Asking Price
$70,995
Max Price
$70,995
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,396
Est. Invoice$70,675
Holdback (est.)$2,280
MSRP (Sticker)$75,995
Asking Price$70,995
Markup-$5,000
Est. Dealer Margin on This Car$2,600
Percentile17% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory52 vehicles
Avg Markup (All Models)-$2,260
Avg Markup (F-150)-$3,700
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,326
Price History
Jul 9, 2026$74,995 → $70,995(-$4,000)
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