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Deal Sheet: 2026 F-150 Lariat
University Ford, Inc. · Durham, NC · VIN: 1FTFW5L84TKE74355
This Is Already a Great Deal
Opening Offer
$63,761
Asking Price
$65,290
Max Price
$65,290
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,261
Est. Invoice$65,370
Holdback (est.)$2,109
MSRP (Sticker)$70,290
Asking Price$65,290
Markup-$5,000
Est. Dealer Margin on This Car$2,029
Percentile17% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$1,851
Avg Markup (F-150)-$4,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,301
Price History
Jul 9, 2026$69,290 → $65,290(-$4,000)
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