Deal Sheet: 2026 F-150 Lariat

Don Vance Ford, Inc. · Marshfield, MO · VIN: 1FTFW5L84TFB25060

Negotiation Guide

Opening Offer

$66,800

Fair Price

$68,300

Walk Away Above

$70,778

• Recent buyers paid ~$4,383 below MSRP
• Sitting 73 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,930

Est. Invoice$68,127

Holdback (est.)$2,198

MSRP (Sticker)$73,255

Asking Price$68,755

Markup-$4,500

Est. Dealer Margin on This Car$2,826

Percentile2% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (F-150)-$3,146

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,709

Price History

Jul 9, 2026$71,755 → $68,755(-$3,000)

Aug 6, 2026$68,755 → $69,255(+$500)

Aug 15, 2026$69,255 → $68,755(-$500)

Cheaper F-150 Lariat Inventory

Bickford Motors, Inc.Snohomish, WA

-$5,000$67,9255d

Benton FordBenton, KY

-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

-$4,500$69,5303d

Sam Scism Motors, Inc.Farmington, MO

-$4,500$72,1353d

Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

-$4,500$70,3403d

Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

Woodhouse Ford, Inc.Blair, NE

-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d