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Deal Sheet: 2026 F-150 Lariat
Five Star Ford · North Richland Hills, TX · VIN: 1FTFW5L84TFA68763
Negotiation Guide
Opening Offer
$64,644
Fair Price
$66,144
Walk Away Above
$68,570
- • Recent buyers paid ~$4,383 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,896
Est. Invoice$66,025
Holdback (est.)$2,130
MSRP (Sticker)$70,995
Asking Price$66,495
Markup-$4,500
Est. Dealer Margin on This Car$2,600
Percentile2% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory619 vehicles
Avg Markup (All Models)-$1,943
Avg Markup (F-150)-$3,788
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,799
Price History
Jul 9, 2026$69,495 → $66,495(-$3,000)
Aug 6, 2026$66,495 → $66,995(+$500)
Aug 15, 2026$66,995 → $66,495(-$500)
Cheaper F-150 Lariat Inventory
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Sam Scism Motors, Inc.Farmington, MO
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Baxter Ford of PapillionPapillion, NE
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Corwin Ford of SpringfieldSpringfield, MO
-$4,500$69,5303d
Rusty Eck Ford, Inc.Wichita, KS
-$4,500$64,1303d