Deal Sheet: 2026 F-150 Lariat

Four Stars Ford · Jacksboro, TX · VIN: 1FTFW5L83TKE44568

Negotiation Guide

Opening Offer

$69,532

Fair Price

$71,032

Walk Away Above

$73,223

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,874

Est. Invoice$70,136

Holdback (est.)$2,262

MSRP (Sticker)$75,415

Asking Price$71,415

Markup-$4,000

Est. Dealer Margin on This Car$3,542

Percentile38% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$2,250

Avg Markup (F-150)-$3,771

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,308

Price History

Jul 9, 2026$73,915 → $70,915(-$3,000)

Aug 6, 2026$70,915 → $71,415(+$500)

Cheaper F-150 Lariat Inventory

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-$5,000$67,9255d

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-$4,500$78,5953d

Dave Sinclair Ford, Inc.St Louis, MO

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Sam Scism Motors, Inc.Farmington, MO

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Ford GrovesCape Girardeau, MO

-$4,500$72,0453d

Woodrum FordMacomb, IL

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d