This Is Already a Great Deal
Opening Offer
$67,662
Asking Price
$69,755
Max Price
$69,755
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,830
Est. Invoice$69,057
Holdback (est.)$2,228
MSRP (Sticker)$74,255
Asking Price$69,755
Markup-$4,500
Est. Dealer Margin on This Car$2,926
Percentile2% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory107 vehicles
Avg Markup (All Models)-$2,091
Avg Markup (F-150)-$3,679
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,790
Price History
Aug 6, 2026$69,255 → $70,255(+$1,000)
Aug 15, 2026$70,255 → $69,755(-$500)
Cheaper F-150 Lariat Inventory
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