Deal Sheet: 2026 F-150 Lariat

Sunset Auto Co Inc · St Louis, MO · VIN: 1FTFW5L83TFB38432

Negotiation Guide

Opening Offer

$71,432

Fair Price

$72,932

Walk Away Above

$75,123

• Recent buyers paid ~$4,383 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,584

Est. Invoice$71,903

Holdback (est.)$2,319

MSRP (Sticker)$77,315

Asking Price$73,315

Markup-$4,000

Est. Dealer Margin on This Car$3,732

Percentile38% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$2,460

Avg Markup (F-150)-$3,660

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,010

Price History

Jul 9, 2026$75,815 → $72,815(-$3,000)

Aug 6, 2026$72,815 → $73,315(+$500)

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