Negotiation Guide
Opening Offer
$69,459
Fair Price
$70,959
Walk Away Above
$73,447
- • Recent buyers paid ~$4,383 below MSRP
- • Sitting 73 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,342
Est. Invoice$70,620
Holdback (est.)$2,278
MSRP (Sticker)$75,935
Asking Price$71,935
Markup-$4,000
Est. Dealer Margin on This Car$3,594
Percentile38% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$2,296
Avg Markup (F-150)-$3,409
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,379
Price History
Jul 9, 2026$74,435 → $71,435(-$3,000)
Aug 6, 2026$71,435 → $71,935(+$500)
Cheaper F-150 Lariat Inventory
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