This Is Already a Great Deal
Opening Offer
$69,685
Asking Price
$71,840
Max Price
$71,840
- • Recent buyers paid ~$3,659 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,341 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,156
Est. Invoice$71,461
Holdback (est.)$2,305
MSRP (Sticker)$76,840
Asking Price$71,840
Markup-$5,000
Est. Dealer Margin on This Car$2,684
Percentile17% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold13079
Avg Markup-$3,659
Median Markup-$4,000
Best Deal-$8,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell36 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$1,594
Avg Markup (F-150)-$3,750
% Below MSRP94%
Avg Days to Sell27 days
Avg Sold Markup-$1,056
Price History
Jul 9, 2026$75,840 → $71,840(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44553d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64053d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09553d
Platte Valley Auto MartLexington, NE
-$8,000$61,0900d
Tyler Ford, LTDTyler, TX
-$8,000$67,9700d
Tyler Ford, LTDTyler, TX
-$8,000$64,8600d
Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$62,0450d
Silsbee Ford, Inc.Silsbee, TX
-$8,000$68,9350d
Chuck Brown FordSchulenburg, TX
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Cecil Atkission Ford of Del RioDel Rio, TX
-$8,000$64,2200d