Deal Sheet: 2026 F-150 Lariat

Woody Folsom Ford, Inc. · Baxley, GA · VIN: 1FTFW5L82TKE23548

Negotiation Guide

Opening Offer

$64,262

Fair Price

$65,762

Walk Away Above

$67,953

• Recent buyers paid ~$4,383 below MSRP

Price Breakdown

Est. Dealer Cost$63,131

Est. Invoice$65,235

Holdback (est.)$2,104

MSRP (Sticker)$70,145

Asking Price$66,645

Markup-$3,500

Est. Dealer Margin on This Car$3,515

Percentile54% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold3959

Avg Markup-$4,383

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory373 vehicles

Avg Markup (All Models)-$1,105

Avg Markup (F-150)-$2,474

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,396

Cheaper F-150 Lariat Inventory

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Sam Scism Motors, Inc.Farmington, MO

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Baxter Ford of PapillionPapillion, NE

-$4,500$72,0553d

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-$4,500$66,7203d

Corwin Ford of SpringfieldSpringfield, MO

-$4,500$69,5303d

Rusty Eck Ford, Inc.Wichita, KS

-$4,500$64,1303d